Concept and armature creation
Develop unique, exciting and profitable food and drink menus
Hands-on staff training
Service vs Hospitality
Recruit and retain motivated staff
Marketing and social media
Concept and armature
We usually find that when a client comes to us seeking help with their concept (either before opening, or after facing problems) what they really need help with is creating an armature.
An armature - traditionally - is the wire model over which a sculptor builds a statue. It's there to give strength and shape to the finished work, but the viewer should never know it's there.
Every restaurant needs an armature. A concept is just an idea. An armature is a structure.
The most important job of the armature is to tell your staff what you are. Your staff are your ambassadors, when they know exactly why the restaurant exists, and what they are trying to achieve, they can convey that to your customers.
Profitable food menus
Food menus must suit your concept and your armature - they need to fit with the constraints of your kitchen and the skills of your kitchen brigade, and they must be enticing.
They must also be affordable for your location and customers, while being profitable for you after all of your overheads.
With years of experience in dealing with all of these factors, we can help you to produce menus that make money.
Unique and exciting drinks menus
Have you noticed that beer drinkers have become more snobbish than wine drinkers? A selection of big name beers wont keep your customers happy any more.
And a well chosen and original wine menu is more important than ever, as the average customer becomes better informed and more price conscious.
Your wine suppliers will be a great source of information - but they should not be the source of creation.
With an in depth understanding of your concept and armature, we work with you to create truly unique, interesting and exciting drinks menus.