Strategic hospitality consultant.

Trained chef, wine expert.

Trained chef,
wine expert.

I’ve spent the past 10+ years helping restaurants, cafés and hospitality groups across the UK and beyond launch successfully, grow sustainably, and operate profitably. My background spans kitchens in London and Paris, but these days you’re more likely to find me in the boardroom than on the pass - working with founders, operators and leadership teams to shape concepts, build systems, and solve problems.

Whether it’s a new opening, a turnaround, or planning for scale, I bring practical insight, calm leadership, and a genuine love for the industry to every project.

Rob Wade | Strategic hospitality consultant
Rob Wade | Strategic hospitality consultant
Rob Wade | Strategic hospitality consultant

“It’s rare to work with someone as comfortable in the boardroom as he is in the kitchen. Rob’s helped us bring our biggest plans to life and solve our most persistent problems.”

Louis Szekowka, Head of Estates, Fables & Co

“It’s rare to work with someone as comfortable in the boardroom as he is in the kitchen. Rob’s helped us bring our biggest plans to life and solve our most persistent problems.”

Louis Szekowka, Head of Estates, Fables & Co

“It’s rare to work with someone as comfortable in the boardroom as he is in the kitchen. Rob’s helped us bring our biggest plans to life and solve our most persistent problems.”

Louis Szekowka,
Head of Estates, Fables & Co

latest work

You’ll find my latest work, services and client stories over at armaturehospitality.com.

Services ®

Turning vision into strategy, and strategy into execution.

Services ®

Turning vision into strategy, and strategy into execution.

Services ®

Turning vision into strategy, and strategy into execution.

Clients ®

Trusted by leaders across the hospitality industry for our effective approach.

Clients ®

Trusted by leaders across the hospitality industry for our effective approach.

Clients ®

Trusted by leaders across the hospitality industry for our effective approach.

Blog ®

Industry insights, thoughts, musings, dreams and occasional rants.

Blog ®

Industry insights, thoughts, musings, dreams and occasional rants.

Blog ®

Industry insights, thoughts, musings, dreams and occasional rants.

cooking videos & blog

You’ll find my older cooking videos and blog posts below.

You’ll find my older cooking videos and blog posts below.

Videos

Videos

Videos

Classic Chocolate mousse

Classic Chocolate mousse

Easy french toast video

Easy french toast video

How to cook kale video

How to cook kale video

Contact me

Contact me

Contact me

Lets talk hospitality.