About — Rob Wade

Working with the hospitality industry

The last decade has been the most incredible time to be in the food business. We’re surrounded by innovation and excellence at all price points and across all cuisines.

But between lockdowns, staff shortages and rampant inflation, it's also never been harder to run a successful profitable hospitality business.

We will all be facing challenges known and unknown in coming months, but there will be opportunities to grow, adapt, and to come back stronger

If you’d like to talk through the challenges you're facing please get in touch for a no-obligation initial chat.

You can find out a little more about me below, or in this Q&A with House and Garden Magazine

WHO AM I?

After finishing university and spending an uninspiring eighteen months as a policy analyst, I decided life in an office wasn't for me.

In the space of a week, I quit my job, signed up to Westminster catering college and found work in a restaurant kitchen.
That was nearly 20 years ago.

Ten years of cooking my way around London (and a year in Paris) allowed me to work with some truly amazing people in some fantastic venues, and since founding my consultancy in 2012 I've been working with restaurants and other food businesses across the UK and Europe.

I have more than a passing interest in wine. I hold the WSET level 3 award in wines and spirits, and in 2012 was awarded the Magnum d'Or by the Champagne Academy.

Consulting Internationally

“ We had a very short time to create a world-class menu for a prestigious event for Ritz Carlton, GQ and Vogue. I contacted Rob Wade with the brief: miniature dishes with serious wow-factor, all matched to the scenes we would be narrating for our guests. He not only delivered on the menu, but managed the cooking, the logistics and personally delivered the food for all five nights of the event. Some of the biggest names in media attended and were all just blown away by the incredible flavours and beautiful appearance of the dishes. ”

— Adam Day-Lewin, Creative Director, Conde Nast Digital
“ By working with Rob Wade, we have significantly raised the standard of the food we serve in the AliKats Mountain Holidays’ chalets. He has helped us to refine our menus with both general advice and practical solutions for specific dishes. He has also provided invaluable assistance in planning and delivering two food events for us this year. This was an area in which we had no experience and yet felt confident undertaking with his guidance. Rob has the ability to think of every angle and present inspired yet often simple solutions which are the result of his vast experience and complete competence with everything food and wine related. ”

— Kathryn Judge, Head chef and co-owner, Alikats Mountain Holidays
“ Rob is patient, knowledgeable, generous, affirming...a great experience all round. ”

— Sarah Lloyd-Hughes, London
“ Rob and his team were professional, approachable, easy going and extremely talented. I would have no hesitation in recommending Rob and am looking forward to working with him again in future. ”

— Andy Williams, Commercial Director, London